With Signal we set out to reinvent the way people listen to talk radio. We dreamed of a world where broadcasters could reach out and engage with their listeners, and the listeners could reach back.
I was hired as a product and brand designer to do the groundwork in order for the platform to grow. My involvement with the startup was as their chief designer and design consultant. I was responsible for concepting and designing the user flows, building the interface and style guide, working with the engineering team, designing and front-end development for the marketing website, and lastly seeing the product through until launch.
Rapid Prototyping and User Flows
I usually begin this process with low-fidelity wireframed user flows, to work out the kinks of the user experience at the get-go. Check out an early Flinto prototype for Signal.
User Flow Map
The close next step is to pull together all of the design elements into one consistent graphical user interface; creating reusable systems and styles for a consistent experience.
Design and Front-end Development